Consumer Products Report Research Paper Example | Topics and Well Written Essays - 2000 words

Consumer Products Report - Research Paper Example I hope that you are going to find this report satisfactory and up to your required standards. Sincerely yours, Name Faculty. Address Enclosures. Contents Letter of Transmittal 2 Contents 3 Introduction 4 Background to the Study 4 Research Aim 6 Significance of the Study 6 Methodology Applied 6 Findings 7 Primary Findings: Interview with a User 7 Primary Findings: Interview with a Sales Person 8 Primary Findings: Interview with a Technician 8 Secondary Findings 9 Summary of the Findings 10 Conclusion and Recommendation 10 References 11 Appendix-1: Interview Guideline for User 13 Appendix-2: Interview Guideline for Sales Person 14 Appendix-2: Interview Guideline for Technician 15 Introduction This research study is aimed at comparing a model of Sony TV with that of Samsung and Toshiba in order to facilitate the buying decisions needed to be made by the customers. For this reason, the researcher will utilize an interview guideline to conduct primary research and would take help from sec ondary sources to affirm the findings of the primary research. Background to the Study The development in technology and the globalization of resources and businesses has urged organizations to align t heir operational activities with that of pace of other businesses. This is because, to stay alive in the market place, organizations need to provide technologically driven and up to dated solutions to the requirements of customer, so that they stay loyal to the businesses. In this scenario, organizations engage themselves in business processes which ensures that every now and than, business come up with a new and innovative product idea, which outmatches the products of same product category of competitors (Herrick, 2007). In case of electronic appliance and gadget manufacturers, need for innovation and creativity increases as these manufacturers are perceived to be providing high quality technological gadgets that make customers’ life easier. Televisions were first introduced into the commercial market in late 1920s and since than, they have transformed into many forms, i.e. from simple cathode ray tube device to LCDs and than to LEDs. Televisions are undoubtedly the most purchased and utilized electronic device in the world and are used for communicating with the world through moving images (Bellis, 2012). The changing dynamics of consumer demands and preferences, along with the changing dynamics of the television manufacturing industry, has proved to be working as a catalyst in speeding up the process of introducing new and innovative television sets to the market. Additionally, the rapid changes in technological aspects of television manufacturing and industry structure makes television manufacturers face enormous challenges in the integration of their value chain activities. Moreover, the bigger challenge arises on customers’ sides that are looking for more facilitating solutions to fulfill their requirement to stay connected to the rest of th e world through television, and at the same time, looking for television that provide them real time image and provide picture quality that makes them feel if they are being a part of the scene they see on televisions (Gage & Pizzi, 2010). A number of quality television manufacturers dominate world’s television market. Among these manufacturer